When Will visited Club 100, Lala had him and Jennifer Pierce brought to him in a private room. He requested the $100,000 that Will owed him, instead suggesting Jennifer become a prostitute at the Seahorse Motel to pay off the debt. When she refused the idea and hit Will, Lala expressed fondness for her. They were interrupted by Jefferson Pierce, unbeknownst to him, who began using his electrical powers to get Jennifer to safety. The following day, Lala was visited by Jefferson, who asked for assurance that Will would stay away from his daughters, as he'd been aggressive. Malik walked by and Lala made him introduce himself to Jefferson, physically abusing him and taking his phone from him for not selling their produce, much to the anger of Pierce. Lala agreed to do Jefferson the favor in return for owing him one. That night, after Will kidnapped Jennifer and Anissa Pierce, keeping them hostage at the Seahorse Motel, Lala scolded him for it, beating him to the ground. He eventually escaped in his car, only to be stopped in the road by Tobias Whale's henchman. They took him to Whale, where Tobias shot him with a harpoon for creating problems with Black Lightning.
Further being punished, Lala was gagged by Tobias. The following day, he watched as a number of gang members rode motorbikes and quad bikes for amusement. He was approached by Jefferson Pierce, who threatened him, only to be beaten down. That night he met with Will, who he was forced to shoot in the head, due to incompetence. The night after, Lala went to enter the Seahorse Motel, only to be approached by Lawanda White. Ordering her to get out of his face, she didn't comply, causing him to kill her. The following night after that, in an apartment, Lala was met by Black Lightning, who beat him. When the vigilante was forced to flee, Lala was brought in to the police station, unbeknownst to him having been incriminated by recordings on Lawanda's phone. Later, Tobias made his way into the police station, choking him to death before he could rat him out.
Lala returned to Club 100, finding two guys practicing a song he decidedly liked. Lawanda's ghost continued to plague Lala, attempting to manipulate him into killing one of his own men out of distrust, but he refused. While taking a shower, Lawanda appeared to him again as he questioned why and how he came back, though she gave him no answers, kissing him before turning into smoke.
Lala took over leadership of the 100, starting to deal traditional drugs throughout Freeland, for which his associates disagreed, as they believed everybody would much rather prefer Green Light. Eventually, Lala started hallucinating his cousin Will, like Lawanda, who transformed himself into smoke and form a tattoo on his right chest. Calling Steven Conners, Lala offered up his mother as collateral, hoping to borrow some of his cocaine and cannabis, selling it on the street and giving Conners a commission of their sales, to which he agreed.
Sometimes later, Lala received a phone call from Tobias with the message, "The devil deals the cards" which puts a fear in Lala. Following the event, Lala visits Thomas Hidalgo for unknown reasons. He is then captured and brought before Tobias by Syonide. Tobias asked him if he believed in resurrection then. Lala gets frightened and agrees to take down the A.S.A. with him. Tobias revealed his involvement in Lala's resurrection, with a side effect being that Lala's victims tattoo themselves onto his body and haunt him forever. Later, Lala was captured by the A.S.A. When Martin Proctor interrogated him, it was revealed Tobias sent him in with a bomb implanted in him. Martin left him while the bomb exploded, supposedly killing Lala.
- He kept peace at the Seahorse Motel for 5 years, up until 2018.
- Tobias mentions Lala as "Tattooed Man". In DC Comics, Tattooed Man is a name used by two supervillains, and one superhero.